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Services / Integrations / CallRail
CallRail · Call tracking

Know which ad made the phone ring.

CallRail tracks the calls your ads drive, then ties each one back to the campaign, keyword and landing page behind it. We connect it so phone leads are counted like every other conversion, not lost.

Get a free call-tracking audit
Connected to your ads and CRM
CallRail Google Ads Google Zapier HubSpot
What CallRail does

CallRail turns phone calls into trackable conversions.

For service businesses, the best leads pick up the phone. Without call tracking, those leads are invisible to your ad platforms. CallRail fixes that, and we wire it in so the data actually flows.

Dynamic number insertion

Swaps your number per visitor so each call is matched to the exact source.

Call recording & scoring

Recordings and tags so you know which calls were real leads, not spam.

Keyword-level attribution

See which keywords and campaigns drive calls, not just clicks.

What we set up

Everything we handle in your CallRail setup.

From tracking numbers to conversion import, wired end to end so phone leads feed your ads and CRM.

Tracking numbers & pools

Number pools sized to your traffic so attribution stays accurate.

Dynamic number insertion

Script installed and tested so every visitor sees the right number.

Conversion import to Google Ads

Qualified calls pushed back as conversions so bidding learns from them.

CRM & lead routing

Calls logged to your CRM with source data attached to each contact.

Call qualification rules

Rules that count only calls over a set length or marked as leads.

Reporting that ties out

Dashboards where call leads sit alongside form leads, one source of truth.

How it works

From ad click to counted call.

The same disciplined sequence we use for every integration.

1
Day 0 · before you pay

Free call-tracking audit

We check your current setup and show where call leads are going uncounted.

2
Week 1 · foundations

Numbers & tracking script

Tracking numbers provisioned and DNI installed across your site.

3
Week 1 · connect

Ads & CRM wiring

Conversion import to Google Ads and call logging into your CRM.

4
Ongoing · proof

Qualify & report

Qualification rules tuned and a report that proves calls are now counted.

What changes

What changes once calls are tracked.

Representative results from the kind of service accounts we take on. We will show real, named numbers on the call.

Home services

Lead capture, 60 days

Calls tracked0%100%
Cost per lead$140$78
Leads counted / mo41120
Legal

Attribution, 60 days

Calls attributedGuessworkPer keyword
Wasted spendHighCut sharply
Booked calls / mo1847
CallRail FAQ

Common questions.

Why not just use Google call extensions?
Extensions track clicks-to-call from the ad, but miss calls from people who land on your site first, then dial. CallRail captures both and ties every call to its true source.
Does call tracking hurt my SEO?
No, when set up correctly. We use consistent NAP handling and dynamic insertion so your real number stays canonical and your rankings are not affected.
Can you push only good calls to Google Ads?
Yes. We set qualification rules so only calls that are real leads, by length or manual tag, get imported as conversions. Your bidding learns from quality, not spam.
Free integration audit

See which ads are really driving calls.

We will show you how many phone leads are going uncounted today and what tracking them properly would change. No pitch, no pressure.

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We reply to every request within 24 hours.
See which ads make your phone ring, free call-tracking audit, no pitch.
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