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Services / Conversion / CRO & A/B testing
Conversion · CRO & A/B testing

Same traffic, more conversions.

You are already paying for the visitors. CRO is how you get more out of them. We run a disciplined cycle of research, hypotheses and properly powered experiments, so wins are real, not lucky noise.

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We work across your funnel stack
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What CRO is

Turning visitors you already have into revenue.

CRO is not a pile of random button-color tests. It is a research-led process that finds why people do not convert, then proves what fixes it.

Research first

We start with data and behavior, not guesses, so we test the things that actually matter.

Clear hypotheses

Every test states what we change, why, and what we expect, no fishing expeditions.

Real experiments

Properly built A/B and multivariate tests with a real control and clean traffic split.

Heatmaps & recordings

We watch where attention, clicks and rage live, and where visitors quietly give up.

Funnel analysis

Step-by-step drop-off mapping so we fix the leak that costs the most first.

Statistical rigor

We size tests, watch significance and avoid peeking, so a win is a win.

Scope

Everything in the CRO program.

A full optimization engine, not a one-off test. Research, build, measure, repeat.

Conversion research

Quantitative and qualitative digging to find why visitors do not act.

Heatmaps & session replay

Click, scroll and movement maps plus recordings to see real behavior.

Funnel & drop-off analysis

Where people leave each step, so we prioritize by lost revenue.

User surveys & feedback

On-site polls and voice-of-customer input to explain the numbers.

Hypothesis backlog

A prioritized, scored list of test ideas, ranked by impact and effort.

A/B & MVT tests

Built, QA’d and launched with clean splits and proper instrumentation.

Statistical analysis

Sample sizing, significance and validity checks before any call.

Personalization tests

Tailored experiences by segment or source where it earns its complexity.

Landing & page tests

Experiments across landing pages, product pages and checkout.

Tech & QA

Clean test setup, no flicker, accurate tracking across devices.

Reporting & learnings

Every test documented: win, loss or flat, and what it taught us.

Roll-out & iterate

Winners shipped to 100%, then the next test queued up.

How we run it

A repeatable optimization cycle.

The same disciplined loop, run every cycle, so gains compound instead of resetting.

1
Day 0 · before you pay

Free CRO audit

We review your funnel and data and show the highest-value places to test first.

2
Week 1 · research

Research & analytics

Heatmaps, recordings, funnel data and surveys to find the real friction.

3
Week 1–2 · plan

Hypotheses & backlog

We turn findings into scored, prioritized test ideas with clear predictions.

4
Week 2 · build

Build & QA

Experiments built, instrumented and tested across browsers and devices.

5
Ongoing · run

Launch & measure

Tests run to the sample size needed, with no early peeking or false wins.

6
Ongoing · weekly

Analyze & iterate

Ship winners, log learnings, and feed the next round of hypotheses.

What we measure

The CRO metrics that matter.

We optimize the numbers tied to money and decide tests on evidence, not vibes.

Conversion rate

Share of visitors who complete the goal.

Why it matters: the headline number CRO exists to move.

Step conversion rate

Conversion at each funnel stage.

Why it matters: shows exactly which step is bleeding and worth fixing.

Revenue per visitor

Value generated per session.

Why it matters: catches wins that raise value even when raw rate holds steady.

Statistical significance

Confidence a result is real, not noise.

Why it matters: stops us from shipping flukes that quietly hurt revenue.

Time to significance

How long a test needs to call.

Why it matters: sets honest expectations and protects against early peeking.

Engagement & friction

Scroll, clicks, rage and hesitation.

Why it matters: explains the why behind the conversion numbers.

Form & checkout completion

Finish rate on key steps.

Why it matters: these steps usually hide the biggest, cheapest wins.

Test win rate & lift

How often tests win and by how much.

Why it matters: measures whether the program itself is working.

Before & after

What a real CRO program delivers.

Ecommerce

Checkout, 90 days

Conversion rate1.4%2.9%
Cart abandonment78%61%
Revenue / visitor$0.62$1.34
Lead gen

Funnel, 90 days

Lead conversion2.2%4.8%
Cost per lead$71$32
Tests shipped / mo14
B2B SaaS

Trials, 120 days

Trial signup rate3.1%6.4%
Onboarding finish46%72%
Test win rate25%40%

Figures are representative examples of typical outcomes, not guarantees. We’ll walk you through real client numbers, with names, on the call.

After Before
Before After

Drag the slider, the same account before and after our work. Placeholder dashboards for now, swap in your real ones.

Fit check

Is this right for you?

CRO needs traffic and conversions to learn from. Straight talk on when it pays.

A great fit if you…

  • Have meaningful traffic to test against
  • Want compounding gains, not a single quick fix
  • Will let us set up clean tracking and tooling
  • Are open to research deciding what we test

Probably not yet if you…

  • Have very low traffic, so tests can never reach significance
  • Want guaranteed wins on every single test
  • Refuse heatmaps, tracking or any instrumentation
  • Expect CRO to fix a fundamentally weak offer

The 30-day guarantee.

If we don’t deliver what we agreed in the first 30 days, you don’t pay for that month. We only take on work we’re confident we can move.

Only 2 new accounts taken per quarter
CRO FAQ

Common questions.

How much traffic do I need for A/B testing?
Enough conversions for a test to reach significance in a reasonable window. If volume is low, we focus on research-backed direct changes and bigger swings rather than tiny tests that can never call.
How long does a test run?
Until it hits the sample size we calculated up front, usually one to four weeks. We do not stop early to chase a number, because that is how false wins happen.
What if a test loses?
A clean loss is a real result. It saves you from shipping something harmful and sharpens the next hypothesis. We log every test, win or lose.
Do you only test buttons and colors?
No. We test the things that move money: offers, messaging, layout, flow and friction. Cosmetic tweaks rarely matter on their own.
How is this different from just redesigning?
A redesign is one giant untested bet. CRO changes things deliberately and proves each one, so you keep what works and drop what does not.
Free CRO audit

See how much more your traffic could convert.

We’ll show you where your funnel leaks and the highest-value experiments to run first. No pitch, no pressure.

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