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Services / Integrations / GA4 & Tracking
Tracking · GA4 & server-side

Tracking that survives cookie loss.

GA4, GTM server-side and Conversions API rebuild the data your ads depend on as cookies and browser blocking erode the old way. We set it up right so your conversions are accurate and your platforms keep learning.

Get a free tracking audit
The foundation of everything we wire
Tracking Google Tag Manager Google Ads Meta Google
What GA4 & server-side tracking does

It rebuilds the data your ads run on.

Browser-side tracking is dying, blocked, capped, stripped by privacy changes. Server-side tracking and CAPI restore accurate conversion data so your bidding stays smart. This is the foundation every other integration sits on.

GA4, set up right

Clean events, conversions and reports instead of a half-configured property.

Server-side tracking

GTM server-side so data is collected reliably, past browser blocking.

Conversions API

Meta CAPI and Google enhanced conversions so platforms get the full signal.

What we set up

Everything we handle in your tracking build.

From the data layer to deduplication, built so your conversion data is accurate and durable.

GA4 configuration

Events, conversions and key reports configured to match your business.

Data layer & GTM

A clean data layer and GTM container that other tools can build on.

Server-side GTM

A server container so tracking survives ad blockers and cookie limits.

Conversions API & enhanced conversions

Meta CAPI and Google enhanced conversions wired and deduplicated.

Consent & deduplication

Consent mode and dedup logic so data is compliant and not double-counted.

Validation & QA

Every event tested end to end so your numbers can be trusted.

How it works

From clean data to smarter bidding.

The same disciplined sequence we use before any other integration.

1
Day 0 · before you pay

Free tracking audit

We check your GA4, GTM and conversions and show where data is lost or wrong.

2
Week 1 · foundations

GA4 & data layer

GA4 and a clean data layer configured to match how your business converts.

3
Week 1–2 · server-side

Server-side & CAPI

Server-side GTM, CAPI and enhanced conversions wired and deduplicated.

4
Ongoing · proof

Validate & report

Every event validated and a report proving your conversion data is accurate.

What changes

What changes with tracking done right.

Representative results from the kind of accounts we take on. We will show real, named numbers on the call.

Ecommerce

Data accuracy, 60 days

Conversions tracked62%98%
Reported ROASUnreliableTrusted
Wasted spendHighCut sharply
Lead gen

Signal quality, 60 days

CAPI match rateLowHigh
CPA after fix$96$54
Bidding accuracyPoorStrong
Tracking FAQ

Common questions.

Why do I need server-side tracking now?
Browsers block and cap cookies, and privacy changes strip data. Server-side tracking collects conversions reliably past those limits, so your ad platforms keep getting accurate signal to bid on.
Is this compliant with privacy rules?
Yes, when set up properly. We implement consent mode and respect opt-outs, so you collect what you are allowed to and nothing you are not.
Do other integrations need this first?
Usually yes. Clean tracking is the foundation. CRM sync, call tracking and revenue attribution all rely on accurate conversion data, so we often fix tracking before wiring the rest.
Free integration audit

See how much data your ads are losing.

We will show you how many conversions are going untracked and what server-side tracking would recover. No pitch, no pressure.

Book your free call
We reply to every request within 24 hours.
See how much conversion data you are losing, free tracking audit, no pitch.
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