Schema markup is structured data you add to a page in a format search engines understand (usually JSON-LD). It labels what your content actually is, an article, a product, an FAQ, a business, so Google can read it precisely instead of guessing from the text.
What schema does for you
Two things. First, it helps engines understand your page and your entity, which supports both classic ranking and getting pulled into AI answers. Second, certain schema types can earn rich results: star ratings, FAQ dropdowns, breadcrumbs and more, which make your listing bigger and more clickable.
Schema types worth using
- Organization and LocalBusiness: who you are, where you are, how to reach you.
- Article or BlogPosting: for content pages.
- FAQPage: for genuine question-and-answer sections.
- BreadcrumbList: for site hierarchy.
- Product and Review: for ecommerce and ratings.
The one rule that matters
Schema must match the content a visitor actually sees. Marking up FAQs that are not on the page, or ratings you cannot prove, is a manual-action risk. Add schema to describe real content, not to fake features, and validate it with Google's Rich Results Test before you ship.
Schema pairs with canonical tags and a clean crawl. Our technical SEO service handles the full structured-data setup.
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