Performance Max that scales winners, not waste.

A practical one, yes. PMax needs enough budget to generate steady conversions across multiple surfaces, or the learning phase never ends. If your budget is better spent on Search alone, we will say so on the audit instead of taking a retainer to run the wrong campaign.

No, and be wary of anyone who says it should. Search gives you full control over high-intent queries; PMax extends reach beyond them. We run both together, with brand exclusions so PMax cannot take credit for conversions Search and brand would win anyway.

The learning phase typically runs two to six weeks, and performance swings during it. We keep budgets capped through that window so the swings stay cheap, then judge on trend. A meaningful read comes at 60 to 90 days, not day 10.

Far more than Google shows by default. We run channel-split scripts and placement reports, so your monthly numbers break out Search, Shopping, YouTube and Display, along with the placements we excluded and why.

If they are good, yes. We audit what you have, keep what performs and fill the gaps. One warning: give PMax no video and it auto-generates one for you, usually badly. We make sure that version never represents your brand.

By closing the loop. We import qualified-lead and closed-deal data from your CRM back into Google, weight conversion values by lead type and add form friction where junk creeps in, so PMax learns to find buyers, not form-fillers.