Google Partner Certified · Serving US & Canada
Call us+1 (555) 012-3456 Mon–Fri · we reply in 24h
Services / Google Ads / Keyword research
Keyword research service

Keywords that map to money, not volume.

Most budget dies in vague, high-volume keywords. We score every term for buying intent and cost against customer value, then hand you a plan you keep, for Ads and SEO.

Get a free keyword audit
The tools we plan keywords in
Google Ads Keyword Planner Google Search Console Google Trends Google Analytics Semrush Ahrefs Looker Studio
What you get

A plan that does three things.

Not a 2,000-row keyword dump. A scored, structured shortlist where every term has a job and a budget.

1

Score buying intent

Every keyword graded on how close it is to money.

2

Plan match types

Exact, phrase and broad each with a job and a budget.

3

Block waste day one

Negative lists built before the first dollar is spent.

How the research runs

From seed to spend plan.

Five stages, each one shrinking the list. What survives is a spend plan, not a spreadsheet of maybes.

Seed termsYour offer, in buyer language
ExpansionCompetitor and long-tail mining
Intent scoringWhere keyword dumps dieThe judgement call
Match typesReach decided per term
Negative listsJunk blocked before it spends

Any tool can run the first two stages. The last three are judgement about your margins and your buyers, and they are the reason the plan makes money instead of clicks.

Dump vs research

A keyword dump is not research. Here is the difference.

Plenty of agencies sell a tool export with a logo on it. Check which column your last keyword list belongs in.

Real research includes…

Buying-intent buckets, not one big list
Competitor gap terms you can actually win
Negatives from day one
A keyword-to-landing-page map
CPC vs customer-value math per term

A keyword dump looks like…

2,000 rows sorted by volume
No intent grouping anywhere
No negatives at all
No match-type plan
A copied competitor list

If your last invoice bought the second column, you paid for an export. Anyone can pull 2,000 keywords; the skill is knowing which 30 make money and what to block.

The scoring model

What we score every keyword on.

Six checks before any term earns a dollar of budget. Fail one and it gets demoted, remapped or blocked.

ON

Buying intent

Does the phrasing signal a buyer or a browser? Buyers get the budget.

ON

CPC vs customer value

A pricey click can be cheap and a cheap click expensive. We do the math per term.

ON

Competition and SERP reality

Who already owns the results page, and whether you can win there.

ON

Match-type fit

Exact, phrase or broad, decided per keyword, never account-wide.

ON

Negative-list impact

Every term also tells us what to block. Negatives ship with the plan.

ON

Landing-page match

No page that answers the search, no bid. Keywords map to pages first.

Also standard: brand vs non-brand split, long-tail expansion, seasonality check and geo terms for local brands. None billed as extras.

How we run it

Intake call to launch-ready plan.

A fixed sequence with working files at the end. You do not need a retainer to get it.

1
Day 0

Intake call

Your offer, margins and customers, in plain terms.

2
Days 1–2

Seed and competitor mining

Your terms plus what rivals rank and bid on.

3
Days 3–4

Intent scoring and grouping

Every term scored and bucketed by what the searcher wants.

4
Days 5–7

Match-type and negative plan

Reach decided per keyword, junk blocked before it spends.

5
Week 2

Handoff or launch

You keep the plan. We build the campaigns if you want us to.

What you get

Working files, not a slide deck.

Everything arrives ready to build from, whether we launch it or you do. It is yours either way.

Sheet

Scored keyword sheet

Every term with its intent bucket, score, match type and priority, ready to sort and act on.

Map

Ad-group structure map

Keywords grouped into tight ad groups so every ad can match the search exactly.

Lists

Negative-keyword lists

Shared and campaign-level negatives, ready to paste in before the first dollar spends.

Plan

Landing-page mapping

Each keyword theme pointed at the page most likely to convert it, with gaps flagged.

Volume is not opportunity. The biggest number in the volume column is usually the most expensive mistake in the account, so we score on intent and value and never sort by popularity.
The guarantee

30 days. Or you don’t pay.

Give us 30 days. If we have not shown you we can run your Google Ads better than what you have now, you do not pay for that month. No results, no fee.

No long lock-inCancel anytimeFounder on every account
Start with the free audit
We take on a limited number of accounts at a time
FAQ

Keyword research questions we get a lot.

Which tools do you use?
Google’s own data first, Keyword Planner, Search Console and search-term reports, plus industry tools like Semrush and Ahrefs. Tools list keywords; the judgement on intent and value is the service you are buying.
How many keywords do we get?
As many as deserve money, and not one more. Eighty terms scored and mapped will beat two thousand rows you never open.
Is it a one-time project or ongoing?
Either. Buy it as a one-off deliverable you keep, or fold it into ongoing management where search-term data refreshes the plan every week.
Are negative keywords included?
Always. Half the value of the research is knowing what to block, so shared and campaign-level negative lists ship with every plan.
Does it come with ad copy?
No, this is the targeting layer, not the creative. The ad-group map is built so any decent copywriter, us included, can write tightly matched ads straight from it.
Is this SEO or Ads keyword research?
Built for Ads first: intent, CPC and match types drive the scoring. The same sheet doubles as your SEO priority list, so one project feeds both channels.
Prem Jasuja, founder of Heureux IT
Google Partner
Talk to the founder

See which keywords are wasting your budget

A free audit, no pitch. You get me on the call, not a sales rep. I will show you exactly what to fix and whether we are the right team to fix it.

No lock-in Replies in 24h 30-day guarantee
Get my free audit
PremPrem Jasuja · Founder, Heureux IT
Your keyword list is deciding your CPC right now, free audit, no pitch.
Get my free audit