Facebook Ads management

Facebook ads that turn scrolls into customers.

Weekly creative testing, clean tracking and full-funnel structure across Feed, Marketplace, Video and retargeting. Founder-led. No lock-in.

★★★★★ 4.9/5 from 40+ client reviews
Facebook Instagram Meta Analytics
In three moves

Reach, proof, then profit.

Facebook rewards accounts that do these three things in order, and punishes the ones that skip straight to scaling.

01

Reach the right people

Detailed targeting, lookalikes and Advantage+ audiences put your offer in front of the buyers most likely to convert, not just the cheapest clicks.

02

Prove it converts

Pixel and Conversions API wired clean, so every dollar ties to a real purchase and Facebook optimizes on revenue, not noise.

03

Scale profitably

Budget follows proven winners, capped and controlled, so spend climbs without the usual crash in performance.

What buyers see

One ad, every placement.

We build and size each ad for the surfaces your buyers actually use, then preview it before a dollar is spent.

H
heureux_itSponsored
Ads that print revenue.
FeedFacebook & Instagram
H heureux_it
Stop the scroll.
Start the sale.
Learn more
StoriesFull-screen, vertical
heureux_it Founder-led Meta ads that scale what converts.
ReelsShort-form video
Campaign types

The Facebook campaigns we actually run.

Facebook gives you a dozen objectives. Most accounts win with three or four, run in the right order. Here is what we reach for and why.

Advantage+ Shopping

Meta’s AI-driven e-commerce campaign. We run it with brand exclusions and clean values so it scales winners instead of burning budget.

Sales & conversions

Manual campaigns when an account needs tighter control, bidding to purchases and real revenue, not clicks or add-to-carts.

Lead generation

Instant forms that fill without leaving Facebook, wired straight into your CRM, for service businesses where the sale happens on a call.

Video & engagement

Cheap reach at the top of the funnel that builds the warm audiences we retarget later. We use it to feed the machine, not to chase likes.

Catalog / dynamic

Product ads that automatically show each shopper the exact items they viewed, the highest-ROI campaign in most e-commerce accounts.

Retargeting

The warmest audiences, cart abandoners and site visitors, closed with the right offer and a frequency cap, purchasers excluded.

The engine

The creative testing loop.

Meta is a creative game. We run a disciplined loop, every single week, so winners surface fast and losers die cheap.

01

Brief

Hooks and angles built from what buyers actually care about.

02

Test

New concepts launched against clean, controlled conditions.

03

Read

Judged on cost per purchase, not likes or vanity reach.

04

Scale

Winners get budget and refreshes before they fatigue.

Why Facebook

Still where the money is.

The biggest, most mature ad platform on earth, with reach and retargeting nothing else can match when it is run properly.

The reach engine

Feed, Marketplace, Video and Groups put your offer in front of enormous, high-intent audiences, including the wide and older buyers other platforms miss.

FeedMarketplaceVideoGroups

The retargeting powerhouse

The deepest retargeting anywhere. We win back visitors and abandoners with the right message and a frequency cap, and exclude the people who already bought.

RetargetingExclusionsFrequency capsLookalikes
The creative

A rolling look at the work.

The kind of creative we ship, week after week. Your own samples drop straight in here once we start.

Sample
Stop the scroll.
Sample
Ads that convert.
Sample
Scale what works.
Sample
No vanity metrics.
Sample
Founder-led growth.
Sample
Fix your tracking.
Sample
Stop the scroll.
Sample
Ads that convert.
Sample
Scale what works.
Sample
No vanity metrics.
Sample
Founder-led growth.
Sample
Fix your tracking.
Signal guardrails

Six controls on every account we run.

The unglamorous work that keeps spend clean and the algorithm honest.

Pixel + CAPI

Server-side events with deduplication, so the signal survives iOS and ad blockers.

Purchaser exclusions

Existing buyers removed from prospecting, so you stop paying to reach people you already have.

Frequency caps

Audiences protected from fatigue, so the same people are not hammered into ignoring you.

Placement control

Junk placements trimmed, budget steered to where your buyers actually convert.

Value tracking

Real purchase values passed back, so the machine optimizes for revenue, not raw conversions.

Weekly review

Every account read every week, with tests in and losers out, on a fixed cadence.

Full funnel

What runs at each stage.

Cold, warm and hot audiences each get their own job and their own message.

Top of funnel

Creative tests + broad prospecting

New concepts against broad audiences, letting Meta find the buyers your creative earns.

Mid funnel

Engagers and video viewers

People who leaned in get the next message, moving them from interest to intent.

Bottom of funnel

Retargeting, purchasers excluded

The warmest audiences closed with the right offer, existing buyers filtered out.

What we report

Numbers that map to revenue.

No vanity metrics. Every report ties spend to the outcomes that pay the bills.

4.1×
Blended ROAS
−38%
Cost per purchase
Creative win rate
100%
Events tracked
Representative ranges from accounts we have taken on. We show real, named numbers on the call.
How we run it

Audit to scale, nothing hidden.

A clear path from the first look to a scaled, profitable account.

1
Day 0

Free Meta audit

Account, pixel and creative teardown, before any commitment.

2
Week 1

Pixel + CAPI fix

Server events wired, deduplication verified, signal cleaned.

3
Week 1–2

Creative plan + first batch

Hooks, angles and the opening test lineup, built and shipped.

4
Week 2–3

Guarded launch

Caps on, exclusions live, watched daily against clean signal.

5
Ongoing

Weekly testing cadence

New tests in, losers out, every single week without fail.

6
Month 2+

Scale

Budget follows proven winners, refreshed before fatigue sets in.

See it for yourself

The work, not just the promise.

Real examples of what you get, to download and review before you sign anything.

Creative sample pack

Real ad concepts, hooks and angles we have shipped, so you can see the standard of work.

Download pack

Sample monthly report

The exact reporting you get: spend, ROAS, cost per purchase and what changed, in plain English.

View sample

Tracking audit checklist

The pixel and Conversions API checklist we run on every account, yours to keep and use.

Get the checklist
The guarantee

30 days. Or you don’t pay.

Give us 30 days. If we have not shown you we can run your Meta ads better than what you have now, you do not pay for that month. No results, no fee.

No long lock-inCancel anytimeFounder on every account
Start with the free audit
FAQ

Facebook questions we get a lot.

More than ever, when it is run properly. It is still the largest and most sophisticated ad platform, with reach and retargeting depth nothing else matches. The accounts that fail have broken tracking and lazy creative, which is exactly what we fix.

Both, depending on the account. Advantage+ works brilliantly for e-commerce with clean data and guardrails. Lead-gen and lower-volume accounts often need manual control. We decide that on the audit, not by default.

Yes. Pixel and Conversions API are wired and deduplicated in week one, before we scale a dollar. Clean signal is the difference between Meta optimizing for revenue and optimizing for noise.

No long lock-in. It is month to month, and we earn the next month every month.

Prem Jasuja, founder of Heureux IT
Talk to the founder

See what your Facebook budget is actually buying.

Book a free audit and I will show you, on a call, where the spend is leaking and what a cleaner account would look like. No pitch, no pressure.

Replies in 24hNo lock-in30-day guarantee
Book your free audit
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