Instagram Ads management

Instagram ads built to stop the scroll.

Reels, Stories and Explore, run on weekly creative testing and clean tracking, tuned for buyers not just likes. Founder-led. No lock-in.

★★★★★ 4.9/5 from 40+ client reviews
Facebook Instagram Meta Analytics
In three moves

Attention, turned into revenue.

On Instagram the creative wins or loses the account. We run it in three disciplined moves.

01

Stop the scroll

Hook-first Reels and Stories that earn the first two seconds. If the opening does not land, nothing after it matters.

02

Turn attention into intent

Clean tracking and the right next message move a viewer from a like to a click to a purchase, measured all the way down.

03

Scale what sells

Budget follows the winning creative, refreshed before it fatigues, so a hit keeps paying instead of burning out.

What buyers see

One ad, every placement.

We build and size each ad for the surfaces your buyers actually use, then preview it before a dollar is spent.

H
heureux_itSponsored
Ads that print revenue.
FeedFacebook & Instagram
H heureux_it
Stop the scroll.
Start the sale.
Learn more
StoriesFull-screen, vertical
heureux_it Founder-led Meta ads that scale what converts.
ReelsShort-form video
The creative

What actually works on Instagram.

Instagram is won or lost on creative. Polished brand ads get scrolled past. These are the formats and angles we test, in order of what usually wins.

Reels, hook first

The first two seconds decide everything. We open on the pain or the payoff, never a slow logo intro, and test hooks relentlessly.

UGC & founder video

Ads that feel like a real person, not a brand. Founder pieces and user-style video consistently beat glossy production on cost per purchase.

Stories with stickers

Polls, questions and countdowns turn a passive view into a tap. Full-screen and native, ideal for offers and launches.

Carousels

Swipeable proof. Perfect for teaching, before-and-after, comparisons and showing range, some of the cheapest engaged reach on the app.

Explore & discovery

Where new buyers find you. We tune creative and signals so Instagram surfaces your ads to people actively open to something new.

Shopping tags

Tap the product, buy without leaving the app. We wire the catalog so browsing turns into checkout in as few taps as possible.

The engine

The creative testing loop.

Meta is a creative game. We run a disciplined loop, every single week, so winners surface fast and losers die cheap.

01

Brief

Hooks and angles built from what buyers actually care about.

02

Test

New concepts launched against clean, controlled conditions.

03

Read

Judged on cost per purchase, not likes or vanity reach.

04

Scale

Winners get budget and refreshes before they fatigue.

Why Instagram

Where demand gets created.

Visual-first and built for discovery. When the creative is right, Instagram makes people want what you sell before they ever search for it.

Reels & Stories

Full-screen, short-form video is where attention lives. We build thumb-stopping hooks sized for Reels and Stories, tested weekly for what actually sells.

ReelsStoriesShort-formHooks

Explore & discovery

Feed and Explore put your brand in front of younger, brand-driven buyers who are open to finding something new, then we retarget the ones who lean in.

ExploreFeedCreatorsRetargeting
The creative

A rolling look at the work.

The kind of creative we ship, week after week. Your own samples drop straight in here once we start.

Sample
Stop the scroll.
Sample
Ads that convert.
Sample
Scale what works.
Sample
No vanity metrics.
Sample
Founder-led growth.
Sample
Fix your tracking.
Sample
Stop the scroll.
Sample
Ads that convert.
Sample
Scale what works.
Sample
No vanity metrics.
Sample
Founder-led growth.
Sample
Fix your tracking.
Signal guardrails

Six controls on every account we run.

The unglamorous work that keeps spend clean and the algorithm honest.

Pixel + CAPI

Server-side events with deduplication, so the signal survives iOS and ad blockers.

Purchaser exclusions

Existing buyers removed from prospecting, so you stop paying to reach people you already have.

Frequency caps

Audiences protected from fatigue, so the same people are not hammered into ignoring you.

Placement control

Junk placements trimmed, budget steered to where your buyers actually convert.

Value tracking

Real purchase values passed back, so the machine optimizes for revenue, not raw conversions.

Weekly review

Every account read every week, with tests in and losers out, on a fixed cadence.

Full funnel

What runs at each stage.

Cold, warm and hot audiences each get their own job and their own message.

Top of funnel

Creative tests + broad prospecting

New concepts against broad audiences, letting Meta find the buyers your creative earns.

Mid funnel

Engagers and video viewers

People who leaned in get the next message, moving them from interest to intent.

Bottom of funnel

Retargeting, purchasers excluded

The warmest audiences closed with the right offer, existing buyers filtered out.

What we report

Numbers that map to revenue.

No vanity metrics. Every report ties spend to the outcomes that pay the bills.

4.1×
Blended ROAS
−38%
Cost per purchase
Creative win rate
100%
Events tracked
Representative ranges from accounts we have taken on. We show real, named numbers on the call.
How we run it

Audit to scale, nothing hidden.

A clear path from the first look to a scaled, profitable account.

1
Day 0

Free Meta audit

Account, pixel and creative teardown, before any commitment.

2
Week 1

Pixel + CAPI fix

Server events wired, deduplication verified, signal cleaned.

3
Week 1–2

Creative plan + first batch

Hooks, angles and the opening test lineup, built and shipped.

4
Week 2–3

Guarded launch

Caps on, exclusions live, watched daily against clean signal.

5
Ongoing

Weekly testing cadence

New tests in, losers out, every single week without fail.

6
Month 2+

Scale

Budget follows proven winners, refreshed before fatigue sets in.

See it for yourself

The work, not just the promise.

Real examples of what you get, to download and review before you sign anything.

Creative sample pack

Real ad concepts, hooks and angles we have shipped, so you can see the standard of work.

Download pack

Sample monthly report

The exact reporting you get: spend, ROAS, cost per purchase and what changed, in plain English.

View sample

Tracking audit checklist

The pixel and Conversions API checklist we run on every account, yours to keep and use.

Get the checklist
The guarantee

30 days. Or you don’t pay.

Give us 30 days. If we have not shown you we can run your Meta ads better than what you have now, you do not pay for that month. No results, no fee.

No long lock-inCancel anytimeFounder on every account
Start with the free audit
FAQ

Instagram questions we get a lot.

No. We start with a focused batch of a few strong concepts, then let the results tell us what to make more of. Volume matters, but direction matters more, and that comes from testing, not guessing.

We size creative for all three and let the data by placement decide. In most accounts Reels now does the heavy lifting, but we follow the cost per purchase, not a fixed rule.

Yes. Pixel and Conversions API are wired and deduplicated in week one, before we scale a dollar. Clean signal is the difference between Meta optimizing for revenue and optimizing for noise.

No long lock-in. It is month to month, and we earn the next month every month.

Prem Jasuja, founder of Heureux IT
Talk to the founder

See what your Instagram budget is actually buying.

Book a free audit and I will show you, on a call, where the spend is leaking and what a cleaner account would look like. No pitch, no pressure.

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