Twitter Ads 2024 Comprehensive Specs, Costs, and Expert Tips
Introduction
Did you know that X (formerly known as Twitter) ads can reach a potential audience of 535 million people? That’s a substantial crowd. In 2024, X is revolutionizing advertising by using AI and machine learning to improve targeting. This innovation results in 10% more click-throughs and 16% more conversions on average. Keep reading to discover the latest updates in X ads for 2024. Learn how to leverage Twitter effectively and start your first Twitter ads campaign today.
What are Twitter Ads?
Twitter ads are how brands promote their products and services across Twitter. There are many types of Twitter ads with different goals and options to fit any business size and budget. Twitter offers advertising options like sponsored content, promoted posts, trends, and multiple media formats, including video, image, carousel, text, and hashtag ads.
Types of (X)Twitter Ads
X ad formats are diverse and cater to various advertising needs. Vertical video ads are full-screen videos that appear between regular vertical videos when users swipe through them, similar to TikTok. They are currently the fastest-growing format on X, accounting for about 20% of all time spent on X. Promoted ads can be images, videos, or carousels. Image ads are single photos that look identical to organic posts except for the small “Ad” label at the top right. Video ads can be square or landscape format, with square being 1:1 and landscape being 16:9. Carousel ads can feature up to six images, videos, or a mix of both. Text ads offer all the elements of a standard post and are the easiest way to get started with ads.
Amplify, Timeline, and Trend Takeover Ads
Amplify ads include pre-roll and sponsorships. Amplify Pre-roll ads play before an organic video starts, and viewers can choose to skip after six seconds. Amplify Sponsorships ads represent a direct relationship between an X creator and a brand. Timeline Takeover ads give you great exposure as your ad will be the first thing an X user sees when they open the app. Trend Takeover ads can be found on the X homepage in the “What’s Happening” section and on the Explore tab. Dynamic Product ads automatically show the product someone is most likely to buy from you, while Collection ads can feature up to six products in a carousel.
X (Twitter) Ad Specs
The specifications for X ads vary depending on the ad format. For instance, vertical video ads should have a display size of 1080px x 1920px and a maximum video length of 2:20. Promoted video and image ads have different specifications, such as a display size of 1200px x 1200px or 1920px x 1080px for videos. Carousel ads need a display size of 800px x 800px or 800px x 450px, with a maximum of six slides. Text ads allow up to 280 characters, while website titles for carousel ads should be up to 70 characters. The specifics for each ad type ensure that your content is optimized for the best performance on X.
How Much Do X (Twitter) Ads Cost?
Asking how much Twitter ads cost is like asking what the currency exchange rate is: it varies. A survey by WebFX reports that the average Twitter ad costs between $0.26 and $0.50, and the average cost per follow ranges from $1.01 to $2.00. No matter what your ad budget is, you’re always in control with three ways to manage it: daily budget, total campaign budget, and ad groups budget. Alternatively, for a simpler experience, use X’s Campaign Budget Optimization. Remember that you only pay for actions directly related to your campaign objective.
How to Set Up an X (Twitter) Ad Campaign
To create a Twitter ad campaign, you can use X Ads Manager. Alternatively, you can click Promote on any organic post to turn it into an ad. First, log in to X Ads Manager and sign up for an X Ads Account. Then, create a campaign by clicking on Create Campaign at the top right. Choose your campaign type, objective, and create your ad. For beginners, Simple mode is recommended, while experienced advertisers might prefer Advanced mode for granular targeting control. After creating your ad, review all settings, launch the campaign, and measure its performance regularly.
6 X Ads Best Practices
Here are six best practices to ensure your X ads are effective. First, keep your text short and sweet; the best-performing ads are under 100 characters. Use video, as 80% of user sessions on Twitter Ads include watching video content. Keep your videos under 15 seconds to grab users’ attention quickly. Include 3-5 different ad formats per campaign to increase the likelihood of conversion and boost campaign awareness. Avoid using hashtags or mentions as they can distract users and drive them away from your ad. Finally, optimize your ads for mobile since a significant portion of X users access the platform via mobile devices.
Conclusion
Twitter ads offer a versatile and effective way to reach a large audience. By understanding the different ad formats, specifications, costs, and best practices, you can create successful ad campaigns that drive engagement and conversions. Start leveraging X ads today to connect with your audience and achieve your marketing goals.
