The Ultimate Guide to Pinterest Ads Everything You Need to Know
Want to reach your audience on Pinterest? We’ve covered everything you need to know about Pinterest ads. Discover the benefits of Pinterest advertising, explore various ad types and sizes, and learn how to create effective ads. We’ll guide you through the costs and share best practices for maximizing your ad performance. With our tips and examples, you’ll be equipped to run successful Pinterest ad campaigns that engage users and drive results..
Benefits of Pinterest Ads
Did you know that Pinterest users spend twice as much time shopping every month as non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users largely go there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone.
Plus, Pinterest has one of the lowest CPAs (2.3x more efficient than other platforms) in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you.
Pinterest Ad Types
You can choose from several different Pinterest ad types based on how and where you want your ads to appear.
- Standard Pins: The simplest type of ads to run on Pinterest because you’re essentially “boosting” or promoting an existing Pin. These ads are single images or videos that appear in the home feed, marked with a small “Promoted by” label.
- Video Pins: Similar to standard pins but more eye-catching. These use video as the creative asset, drawing people in from the static image pins.
- Carousel Pins: These contain a group of images users can swipe through on mobile or desktop. You can have 2-5 images per carousel ad.
- Shopping Pins: Pulled directly from your product catalog. These ads are easy to set up and can dynamically create ads based on your product groups.
- Collections: Shopping pins that promote multiple products at once. These mobile-only ads allow users to shop amongst multiple products at once.
- Quiz Pins: Enable you to share personalized content with users based on how they respond to a quiz.
- Showcase Pins: Another mobile-only pin type consisting of multiple pins within a single ad unit, with each pin able to link to a different page of your website.
Pinterest Ad Sizes
Ad sizes vary based on the type of ad you plan to run. The recommended ad sizes for each ad type are as follows:
- Standard Pins: 2:3 aspect ratio, or 1000 x 1500 pixels.
- Video Pins: 1:1, 2:3, 4:5, or 9:16 aspect ratio.
- Carousel Pins: 1:1 or 2:3 aspect ratio.
- Shopping Pins: Follow the same specs as standard pins.
- Collections: 1:1 or 2:3 aspect ratio for the hero image.
- Quiz Pins: 2:3 aspect ratio, or 1000 x 1500 pixels.
- Showcase Pins: 2:3 aspect ratio for title pin and cards.
How Much Do Pinterest Ads Cost?
Your Pinterest ad costs are fully up to you, as you set your own bidding maximums. However, keep in mind that the more you spend, the more potential reach you gain. When creating a Pinterest ad, you’ll be able to choose between two options: a lifetime budget or a daily budget.
How to Create Ads on Pinterest
Ready to start running your own ads on Pinterest? Here’s a quick rundown:
- Head to the Ads Manager: Navigate to the Pinterest ads manager through your Pinterest business account.
- Select Your Campaign Creation Mode: Decide between automated and manual modes.
- Choose Your Objective: Options include brand awareness, video views, consideration, conversions, and catalog sales.
- Select or Create Your Pin(s): Choose from existing pins or create new ones.
- Add Targeting Details: Set any restrictions such as age or location.
- Input Your Budget: Choose a daily or lifetime budget and set the duration of your ad.
- Publish Your Campaign: Review all settings and publish your ad.
- Monitor Your Campaign: Track performance and make necessary adjustments.
Best Practices for Advertising on Pinterest
To get the most out of your Pinterest ads, keep these best practices in mind:
- Test Both Automated and Manual Campaigns: Automated campaigns save time, but manual campaigns may offer better control and results.
- Use Vertical Aspect Ratios: Vertical images stand out more on Pinterest.
- Stay on Brand: Incorporate your brand fonts and colors into your Pinterest ad graphics.
- Choose the Right Landing Page: Ensure your ad leads to a relevant landing page.
- Play with Different Ad Types: Experiment with various ad types to see which performs best.
- Include a Call-to-Action: Encourage viewers to take action with clear calls-to-action.
- Get Creative with Your Visuals: Use unique and eye-catching visuals to grab attention.
Great Examples of Pinterest Ads
Get inspired by these successful Pinterest ad campaigns:
- Kroger: Increased awareness and achieved a 50% quiz completion rate with holiday ads.
- Sweaty Betty: Boosted ROAS by 39% YoY with targeted shopping ads.
- Cetaphil: Increased brand awareness by 4.5% with trend-focused ads.
Pinterest ads offer a fantastic way to reach a highly engaged audience. By understanding the different ad types, costs, and best practices, you can create effective campaigns that drive results for your business.
