Case overview
Weed Man provides full-service lawn maintenance and cleanup solutions to homeowners and small businesses in Hamilton. They had previously attempted lawn care advertising but were frustrated with wasted spend, poor-quality leads, and unclear reporting—until they partnered with our lawn care marketing agency for real results.
The Brief
NorthLeaf’s previous marketing efforts lacked direction—poor keyword targeting, no filters, and zero conversion tracking. While their ads generated calls, most weren’t from serious or relevant prospects, leaving the owner feeling like money was being wasted. They needed a real strategy, built for their lawn care business, and turned to Heureux IT for a marketing system that could finally deliver measurable results.
Our Approach
We paused all old campaigns, cleaned up the account structure, and re-launched with exact and phrase-match keywords only. We created ad groups by service type (mowing, fall cleanup, hedge trimming) and wrote custom ad copy that focused on value and speed. The landing page focused on immediate booking and made the quote request process frictionless.
The Results
After partnering with Heureux IT, Weed Man saw a complete turnaround. The ads began generating high-quality, local leads within days. Tracking showed clear attribution to calls and form fills, and lead quality improved significantly. The owner gained confidence in digital marketing for the first time.
