Free trials and self-serve signups are cheap to buy and easy to fake. We run Google and Meta for SaaS the way it should be run: optimizing to activated trials, demos and paying accounts, so spend maps to MRR instead of vanity numbers.
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The funnel is long, the events are soft, and the platforms happily optimize to the cheapest signup that never activates. Here is where most SaaS accounts quietly leak.
Optimizing to raw trial starts buys you bots, tire-kickers and emails that never log in twice. We optimize to activation, not the form fill.
Self-serve and sales-assisted need different campaigns, bids and creative. Lumping them together drags both down. We split them.
A 45-day path from first click to paid plan defeats default attribution. We wire conversions back to revenue so you fund what actually converts.
SaaS deals close weeks after the click. Without offline and value signals, the algorithm learns from the wrong moment. We close that loop.
Product-led and sales-led motions pull in opposite directions. We build the account around your real motion, not a template.
Plenty of SaaS spend goes to clicks that will never buy. We push budget toward in-market intent and pipeline, not impressions.
Search, Performance Max, Demand Gen and Meta, wired into your product analytics and CRM so every campaign answers to pipeline.
Category, competitor and problem-aware queries from buyers actively shopping for a tool like yours.
We optimize to activated trials and qualified demos, not raw signups, via GA4, server-side and CRM events.
Separate campaigns and bidding for self-serve signups versus sales-assisted demos and enterprise.
First-party lists, lookalikes and in-market signals aimed at your real ideal customer, not everyone.
Feed and YouTube placements that create demand for new categories and AI products people do not search for yet.
Fast iteration on hooks, value props and proof, the lever that moves SaaS CAC the most.
Sequenced remarketing across the weeks between first touch and paid plan, not a single generic banner.
Feeding plan value and expected LTV back to Google so it chases revenue, not the cheapest free trial.
Negative keywords, placement exclusions and brand defense so budget funds new pipeline.
A disciplined sequence built for soft conversions, long cycles and fast iteration.
We map your funnel, tracking and current spend and show where it leaks signups that never convert.
GA4, server-side, CAPI and CRM events so we can optimize to activation and paid plans, not vanity signups.
Separate PLG and sales-led campaigns, ICP audiences, and the creative angles we want to test first.
Go live with controlled budgets and clean naming so every dollar is traceable to a stage in the funnel.
New hooks, value props and proof every week, because in SaaS the message moves CAC more than the bid.
Lift budget on campaigns that prove out on activated users and payback period, cut the rest.
Signups are easy to game. We hold the account to the numbers that map to MRR.
Spend per trial that actually uses the product.
Why it matters: a cheap signup that never logs in is not a lead, it is a cost.
Spend per demo that fits your ICP.
Why it matters: sales time is finite, we feed it good fits, not volume.
Share of trials that convert to paying accounts.
Why it matters: tells us if we are buying the right users, not just cheap ones.
What a customer costs and how fast they pay it back.
Why it matters: the number your board and runway actually care about.
Pipeline value sourced and influenced by paid.
Why it matters: connects ad spend to revenue your sales team can see.
Which hooks and value props pull qualified users.
Why it matters: message is the biggest CAC lever in SaaS.
How well leads match your best-fit profile.
Why it matters: keeps the algorithm chasing buyers, not just clickers.
Paid measured against your whole acquisition mix.
Why it matters: stops paid taking credit for organic and brand demand.
Representative results from the kind of SaaS accounts we take on. We will show you real, named numbers on the call.
Figures are representative examples of typical outcomes, not guarantees. We will walk you through real client numbers, with names, on the call.
Drag the slider, the same SaaS account before and after our rebuild. Placeholder dashboards for now, swap in your real ones.
We go deep in a few industries. Straight talk on whether SaaS paid growth with us is a fit.
We will show you where budget is going to signups that never activate, and what a revenue-tied account could deliver. No pitch, no pressure.
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