Shopping and Performance Max can scale a store fast, or quietly drain it. We run ecommerce accounts on clean feeds, accurate conversion values and new-customer goals, so spend grows revenue and margin, not just top-line ROAS that hides the leaks.
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A great-looking ROAS often hides brand cannibalization, repeat buyers and thin-margin products. Here is where ecommerce accounts quietly leak real profit.
Bad titles, missing attributes and feed errors throttle Shopping and PMax before bidding even starts. We get the feed clean and complete.
Reported ROAS often counts brand and repeat buyers you would win for free. We measure new-customer ROAS and real margin instead.
If PMax just harvests existing buyers, you are paying to grow nothing. We push it toward genuine new-customer acquisition.
Optimizing to revenue treats a high-margin and a loss-leader sale the same. We feed profit data so the algorithm bids on what actually pays.
Left alone, PMax buries spend in junk placements and brand terms. We use exclusions and signals to steer it where it earns.
Average order value is a profit lever most accounts ignore. We use bidding, promos and creative to lift basket size, not just conversions.
Shopping, Performance Max and Meta, built on a clean feed, accurate values and new-customer goals.
Clean titles, attributes, GTINs and feed health so Shopping and PMax can actually compete.
Accurate purchase values and, where possible, margin, so the algorithm optimizes for profit.
Structured Shopping and steered Performance Max across Google’s surfaces, with real guardrails.
Bias toward new buyers, not just repeat customers you would win anyway.
First-party lists and intent signals to point the algorithm at high-value shoppers.
Cart and product retargeting that recovers revenue without paying for sales you already had.
Images, video and promo angles that lift click-through and average order value.
Stop wasted spend on brand terms, junk apps and irrelevant placements.
Controlled spend with room to learn, scaled on profit rather than vanity ROAS.
A disciplined sequence built for feeds, automation and margin.
We review your feed, tracking and current spend and show where ROAS is hiding leaks and lost margin.
GA4, server-side and accurate conversion values, with margin where possible, so we optimize for profit.
Fix titles, attributes and errors so Shopping and PMax can show the right products to the right buyers.
Structured Shopping, steered PMax, new-customer goals, audience signals and the exclusions that guard spend.
Go live with controlled budgets, protect the learning phase and watch new-customer ROAS closely.
Lift budget on the products and campaigns that prove out on margin and new customers, cut the rest.
Top-line ROAS can lie. We hold the account to profit, new customers and basket size.
Return on spend from genuinely new buyers.
Why it matters: the ROAS that reflects real growth, not harvested repeat sales.
What is left after product and ad cost.
Why it matters: revenue can grow while profit shrinks. We watch the right one.
Revenue per order.
Why it matters: a powerful profit lever most accounts leave untouched.
Share of orders from first-time buyers.
Why it matters: stops PMax taking credit for repeat buyers you owned.
Disapprovals, coverage and feed errors.
Why it matters: a broken feed caps everything downstream.
Share of sessions that buy.
Why it matters: tells us when the leak is the site, not the ads.
Where PMax budget really goes across surfaces.
Why it matters: we surface and exclude the junk the black box buries.
Paid measured against total store revenue.
Why it matters: stops paid claiming credit for brand and organic sales.
Representative results from the kind of stores we take on. We will show you real, named numbers on the call.
Figures are representative examples of typical outcomes, not guarantees. We will walk you through real client numbers, with names, on the call.
Drag the slider, the same store account before and after our rebuild. Placeholder dashboards for now, swap in your real ones.
We go deep in a few industries. Straight talk on whether ecommerce paid growth with us is a fit.
We will show you where spend is harvesting repeat buyers and thin margins, and what a profit-driven account could deliver. No pitch, no pressure.
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