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Generative Engine Optimization

When buyers ask ChatGPT, be the answer it gives

Your buyers now ask AI tools for recommendations. GEO makes your brand the one they name.

The new funnel

From a question to a recommendation

Buyers ask an AI tool what to use, and act on the answer. GEO makes your brand the one it names.

The question
What is the best AI sales tool?
The engines weigh in
ChatGPT
Gemini
Claude
The answer
Recommends YourBrand

Illustrative. We shape the sources these models trust so your brand shows up in the answer.

The new buyer journey

Your next customer is asking an AI, not Google

More buyers now open ChatGPT, Perplexity or Gemini and type "what is the best tool for X." They read the answer, trust the names in it, and shortlist from there. If the model does not mention you, you are not in the room.

"Best AI tool for sales teams" goes to an LLM, not a search bar
The model names three or four products as recommendations
The buyer shortlists those names and ignores the rest
Being named beats ranking tenth on a page nobody opens
What winning looks like

This is the answer we are working toward

An illustrative example of a ChatGPT-style reply that names your brand. The goal of GEO is simple, get your product into answers like this one.

Without GEO
For AI sales teams, popular options include CompetitorA, CompetitorB and CompetitorC, each well regarded for automation and reporting.
Your brand is not mentioned. The buyer never learns you exist.
ChatGPT answer
For AI sales teams, the most recommended tools include YourBrand, often cited for fast onboarding and strong ROI, alongside a few established players.
yourbrand.comg2.com+ 3 sources
Perplexity and Gemini name you too

Illustrative example. We influence what models say, we do not control it, and we never fake a result.

How LLMs decide

What makes a model recommend you

Generative models do not pick names at random. They lean on the data they were trained and retrieve on. These are the signals that move whether you get named.

Training and retrieval data

Models answer from what they were trained on plus what they pull live at answer time.

  • Presence in the sources models read
  • Live retrieval from indexed pages
  • Freshness for models that browse

Brand mentions on trusted sites

The more credible places say your name in the right context, the more likely a model echoes it.

  • Mentions across reputable publications
  • Context that ties you to your category
  • Consistent positioning everywhere

Listicles and reviews

"Best of" roundups and review sites are exactly what models cite for recommendations.

  • Best of and comparison roundups
  • Review platforms like G2 and Capterra
  • Third-party alternatives lists

Structured, authoritative content

Clear, well-structured pages are easier for a model to read, quote and cite.

  • Clean headings and answer-first copy
  • Schema and entity markup
  • Facts a model can lift directly

Consistent brand facts

If your name, category and claims conflict across the web, models hedge or skip you.

  • One consistent description everywhere
  • Aligned category and use cases
  • A clear, machine-readable entity

Clean machine-readable content

An llms.txt and tidy markup tell models what you are and what to quote.

  • llms.txt for AI crawlers
  • Crawlable, non-blocked key pages
  • No content trapped behind scripts
What we actually do

We build the footprint these models trust

GEO is not one trick. It is steady work across every source a generative model reads before it answers.

Build and clean your footprint

Get your brand named, accurately, across the sites LLMs train and retrieve on.

Land in the lists models cite

Earn placement in the comparison and best of content these models pull from.

Structure your site for retrieval

Answer-first pages, schema and llms.txt so models can quote you cleanly.

Strengthen entity consistency

One coherent set of brand facts everywhere so models trust and repeat them.

Own the comparison surface

Comparison and alternatives pages that both rank and feed AI answers.

Win the prompts that matter

Target the real questions buyers ask AI about your category.

How we measure

Visibility you can actually check

GEO is measurable if you run the right prompts and track the answers over time. Here is what we report.

Prompt-based visibility

We run a fixed set of buyer prompts across ChatGPT, Perplexity and Gemini.
Why: it shows whether you actually get named when buyers ask.

Share of recommendations

How often you appear versus the competitors models name beside you.
Why: being mentioned matters, leading the pack matters more.

Branded mentions and citations

Mentions of your brand across the sources models read, and pages they cite.
Why: these are the inputs that move the answers.

Trend over time

The same prompts, re-run monthly, so you see direction not a snapshot.
Why: models change, so we track movement, not a single reading.

We screenshot and log the actual answers. You see the real prompts and the real replies, not a made-up score.

The process

You get shipped work, not promises

Every stage has a deliverable you can see. Here is how a GEO engagement runs.

1
Weeks 1 to 2

Visibility audit

We run buyer prompts across the major models and record exactly where you show up and where competitors win.

  • Prompt set across ChatGPT, Perplexity, Gemini
  • Where you are named and where you are missing
  • Source and citation gap report
2
Weeks 2 to 4

Footprint and entity fixes

We align your brand facts everywhere and clean the machine-readable layer so models read you correctly.

  • Consistent brand and category facts
  • Schema, entity and llms.txt setup
  • Crawlability of your key pages
3
Month 1 to 4

Get into the cited sources

We earn placement in the lists, reviews and articles these models actually pull from.

  • Best of and comparison roundups
  • Review platform presence
  • Clean third-party mentions
4
Month 2 to 6

Build the answer-ready pages

We publish comparison, alternatives and use-case pages structured for both ranking and AI citation.

  • Answer-first, quotable content
  • Comparison and alternatives pages
  • Markup that models can lift
5
Month 3 to 6 plus

Re-test and compound

We re-run the same prompts monthly, see what moved, and double down on what is working.

  • Monthly prompt re-tests
  • Share of recommendations tracking
  • Scale the wins, fix the gaps
Free, no pitch

What is in your free GEO visibility audit

A real document, yours to keep even if you never hire us. Here is what we hand over.

Your visibility across ChatGPT, Perplexity and Gemini
The exact buyer prompts we tested
Which competitors get named instead of you
Share of recommendations on your key prompts
Source and citation gaps to close
Entity and brand-consistency issues
We will also tell you, in plain English, whether GEO is worth pursuing for you yet. If buyers in your category are not asking AI for recommendations, we will say so.
Simple pricing

Start with an audit, scale month to month

No 12-month handcuffs. The audit comes first so we both know the scope before any retainer.

GEO visibility audit

One-time

The full document with real prompts and real answers. Yours to keep even if you never hire us.

Most pick this

Monthly retainer

Month to month

Scoped to your goals and competition. Cancel any time. We earn the next month every month.

Exact numbers depend on your goals and how competitive your space is. The audit tells us both before you commit a rupee or a dollar.

Straight talk

Are we a fit

We would rather tell you no now than take your money and chase answers that will not move.

Good fit

  • A SaaS or AI product in a category buyers ask AI about
  • Patient for a steady 3 to 6 month build
  • Has a real offer that holds up to scrutiny
  • Wants to be in AI answers, not just rank

Not a fit

  • You need leads this week, do ads instead
  • You expect us to control what ChatGPT says
  • Your buyers do not ask AI for recommendations
  • No budget to publish or earn real mentions

We influence what models say. We cannot control it.

Nobody honest can guarantee that ChatGPT names you. Models change, and so do their answers. What we guarantee is the work, full transparency, real before-and-after prompt tests, and no lock-in. If we are not earning our keep, you walk.

We take on a limited number of GEO clients at a time
Prem Jasuja, founder of Heureux IT
"I started this agency charging six dollars for my first project. I am not going to promise you that ChatGPT will name your brand. What I will do is the real work to earn it, and show you the actual answers, before and after."
Prem Jasuja, Founder, Heureux IT
Inside the models

How each AI engine decides who to recommend

ChatGPT

Pulls from training data plus live browsing and cited sources.

  • Be present on the trusted sites it browses
  • Keep your brand facts consistent everywhere

Perplexity

Retrieves live results and cites sources directly in the answer.

  • Win the pages it retrieves
  • Earn citations on listicles and reviews

Gemini

Leans on Google's index and the same signals as AI Overviews.

  • Strong classic SEO carries over
  • Schema and entity clarity help

Claude

Uses training data plus connected web search.

  • Authority and clean structured content matter
  • Consistent, factual brand pages help

We also keep your brand facts consistent across the web and add machine-readable signals like llms.txt. We influence what models say, we do not control it.

Straight answers

Questions we always get

Can you really control what ChatGPT says?
No, and run from anyone who claims they can. We influence the inputs models read, your footprint, mentions, structure and consistency. We do not control the output, and we never fake one.
Is GEO the same as SEO?
Related, not identical. SEO aims to rank in search results. GEO aims to get your brand named and cited inside AI-generated answers. The work overlaps, but the target and the way we measure are different.
How do you even measure this?
We run a fixed set of buyer prompts across ChatGPT, Perplexity and Gemini, record the actual answers, and track how often you are named versus competitors. We re-run the same prompts monthly so you see real movement.
Why does this matter for SaaS specifically?
SaaS buyers research before they buy, and more of that research now happens by asking an AI "what is the best tool for X." If the model names competitors and not you, you are cut from the shortlist before a human ever sees your site.
How long does it take?
Some entity and structure fixes can show up fairly quickly. Earning mentions and citations across the sources models trust takes a few months and compounds from there. Anyone promising instant results is selling you something.
What if the AI models change?
They will, often. That is why we track movement instead of a one-time score, and why the work focuses on durable signals, a clean footprint, real mentions and consistent facts, that tend to help across whatever model a buyer uses.
Keep going

Complete your search visibility

Organic compounds fastest when the whole stack works together, and when it is wired to your paid. Here is where to go next.

Prem Jasuja, founder of Heureux IT
Google Partner
Talk to the founder

See where AI tools already mention you, and where they name competitors

A free audit, no pitch. You get me on the call, not a sales rep. I will show you exactly what to fix and whether we are the right team to fix it.

No lock-in Replies in 24h 30-day guarantee
Book a free GEO audit
PremPrem Jasuja · Founder, Heureux IT
See if AI tools name you or your competitors, free GEO audit, no pitch.
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