Busy account, flat revenue
The tool had scale, over a million users and a healthy ad budget, but the paid account was optimising toward free signups. Volume looked great on the dashboard while paying conversions stayed flat.
Spend was climbing and nobody could say which clicks were actually turning into revenue. The brief was simple: stop paying for signups that never convert.
Three moves, in order
Rebuilt conversion tracking
We reconciled the account against the CRM, killed the soft conversions, and set it to fire on a real paying event with values attached, so bidding finally had a true signal.
Plugged the spend leaks
Brand searches were split out, a living negative-keyword list went in, and Performance Max got real guardrails so it stopped harvesting traffic they already owned.
Rebuilt the signup path
Message-matched landing pages and a lower-friction trial turned the same expensive clicks into far more qualified signups.
Once the bidding chased revenue instead of raw signups, the same budget started finding paying users, not tyre-kickers.
More paying users, same budget
Within a quarter, qualified signups more than doubled while cost per signup fell by over a third. Because bidding was finally pointed at revenue, the trial-to-paid rate climbed too, so the growth was in paying users, not vanity numbers.
These numbers are real. We will show you live.
Every result on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.