Plenty of demos, not enough deals
The account was bidding hard on broad category terms and optimising to demo requests. Demos came in, but sales quality was low and the cost per booked demo kept climbing.
Nothing told Google which demos actually became pipeline, so it kept buying the cheapest, weakest ones.
Three moves, in order
Split by intent
We separated brand, competitor and high-intent category into their own campaigns so budget matched how ready each searcher was to buy.
Closed the loop to revenue
We captured the click ID at signup, passed it to the CRM, and imported qualified-lead and opportunity stages back into Google.
Bid to value
Once enough data was flowing, we moved to value-based bidding so the algorithm chased demos that became pipeline, not just demos.
A demo is not the win. Once we fed Google the deals behind the demos, it found more of the buyers who actually close.
Half the cost, better demos
In a quarter, cost per demo fell by more than half while demos booked nearly doubled, and because bidding was tied to pipeline, the demos coming through were higher quality.
These numbers are real. We will show you live.
Every result on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.