A busy dashboard hiding an illusion
The dashboard showed plenty of clicks, so everything looked busy and productive. The audit showed the volume was an illusion.
Performance Max was buying dirt-cheap cross-network clicks that never converted, while the clicks representing real customers were starved by a budget split five ways.
Three moves, in order
Priced every click source
We measured each click source against its conversion reality, not its raw volume, so the illusion had nowhere to hide.
Prescribed one funded Search campaign
Consolidate spend onto real search intent and gate Performance Max until conversion volume earns it a place.
Shipped the negative baseline
A negative-keyword baseline to stop the junk inventory at the source.
Click counts flatter, intent converts. Price every click source against conversions and the campaign that looked productive turns out to be the biggest leak.
The busy dashboard, exposed
The audit showed 95 percent of PMax clicks were cheap cross-network junk at CA$0.76 while genuine search intent cost CA$7.03, with 77 percent of spend on zero-conversion terms and five campaigns all limited by budget. The prescription: one funded Search campaign on real intent, Performance Max gated until it earns its place.
These numbers are real. We will show you live.
Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.