The biggest line item, the least examined
Google Smart campaigns had consumed budget for months with almost nothing to show, no keyword visibility and no search-term control. The account looked busy on the dashboard while the money quietly drained.
The largest line item in the account was also the one nobody had ever opened up and priced by outcome.
Three moves, in order
Priced every campaign by outcome
We ran a cost-per-outcome audit across every campaign to see exactly what each dollar was buying, not just what the dashboard summary showed.
Stopped the failing Smart campaigns
The campaigns burning budget for only 45 conversions were switched off, immediately halting the bleed.
Moved spend to accountable Search
Budget shifted into visible, controllable Search campaigns with real keyword and search-term data behind every click.
Automation without oversight optimises for spending the budget, not the outcome. One honest cost-per-result audit exposed what months of dashboard-glancing never surfaced.
31k of bleed, cut to zero
The audit found 31,436 dollars consumed by Smart campaigns for just 45 recorded conversions. The following month, those campaigns spent 0 dollars, with the budget moved under accountable Search campaigns.
These numbers are real. We will show you live.
Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.