A cold start with no data
No history and no conversion data, the exact situation where most setups hand automation a blank cheque or split a small budget across too many campaigns and starve them all.
Without a clean signal, the algorithm has nothing real to learn from, and early spend is wasted teaching it the wrong lessons.
Three moves, in order
Tracked calls and appointments first
Call and appointment conversions were the primary signal from day one, so bidding optimised toward real leads immediately.
Concentrated the budget
Spend went to a fixed split across a few campaigns, not scattered thin across many.
Shipped negatives at launch
A negative-keyword baseline went live on day one to keep junk out from the start.
A clean conversion signal plus concentrated budget gives the algorithm something real to learn from, fast. Discipline at launch beats optimisation afterward.
Leads at 12 to 16 dollars in two months
Within about eight weeks the new account was producing steady leads: 61 from Search at 16.40 dollars each (37 calls and 24 booked appointments) and around 36 from Performance Max at 12.60 dollars each, with modeled store-visit conversions excluded from the count.
These numbers are real. We will show you live.
Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.