Healthy impressions, missing clicks
The ads leaned on generic trust language, professional and trusted specialists. Google served them to thousands of searchers who scrolled straight past.
Impressions looked fine, so the account seemed to be working. The clicks and the customers were not there.
Three moves, in order
Rebuilt the RSAs around intent
New headlines led with the exact service, the city and the next step, not vague credibility claims.
Added pain hooks
Lines like Hate scratches? Fix today spoke to the actual job the searcher wanted done.
Cut the generic filler
We removed professional company language and off-topic services that diluted the message.
Nobody searches for a professional company. They search to fix a scratch, in Ottawa, today. Copy that mirrors the job, place and next step wins the click.
A 240x jump in click-through
The rebuilt headline hit 7.31 percent CTR with 58 conversions, against 0.03 percent CTR and 2 conversions on 12,163 impressions for the old generic line, a roughly 240x lift on the same account, with supporting variants at 5.5 to 5.8 percent.
These numbers are real. We will show you live.
Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.