Most of the budget bought clicks that could not convert
Broad-match campaigns were matching DIY questions, product research like tankless water heater cost, and cities outside the service area. Most of each day budget went to clicks that could never become customers.
None of it was visible without a line-by-line search-terms audit, so the leak had been running quietly for a long time.
Three moves, in order
Shipped a negative-keyword baseline
DIY, price-research, equipment-brand and geo-guard negatives went in on day one to block the obvious waste.
Mined search terms weekly
We read the search-terms report every week and grew the negative list from real data, not guesses.
Made it a standing discipline
Not a one-off cleanup but a weekly habit that keeps the budget pointed at real jobs.
In local service, the fastest ROI is refusing to pay for searches that cannot convert. Every blocked junk click re-routes budget to a real emergency call.
Same budget, more real calls
In the first monthly read, spend on zero-conversion searches fell from 70 percent to 57 percent, reclaiming 13 points of budget for searches that actually turn into customers, and the negative list keeps growing every week.
These numbers are real. We will show you live.
Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.