Meta stopped working overnight
After the privacy changes, their old audience-heavy setup fell apart. Lead cost spiked, results got volatile, and nobody trusted the numbers in the dashboard.
Tracking was leaking events, so the algorithm was learning from an incomplete picture.
Three moves, in order
Fixed the signal
We set up the Conversions API so Meta received clean, server-side events again and could optimise on real conversions.
Led with creative
We built a fresh creative system of angles, hooks and formats, because after signal loss creative is the real lever.
Simplified the account
We consolidated audiences and let Meta find buyers, instead of fighting it with rigid targeting.
Signal loss did not kill Meta. It killed lazy setups. Clean tracking plus strong creative still scales.
Lead cost back under control
Within six weeks, cost per lead dropped by nearly half and return on ad spend more than doubled, with far steadier day-to-day results.
These numbers are real. We will show you live.
Every result on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.