A budget quietly leaking
The account looked busy but the leads were thin. Broad match with no negatives, soft conversions, and an unguarded Performance Max campaign were all draining budget.
Nobody owned the account day to day, so the leaks just kept spending.
Three moves, in order
Read the search terms
We went through the last month of search terms and built a real negative-keyword list to stop the irrelevant clicks.
Fixed what counted
We reset conversion tracking to a real lead event so bidding stopped chasing noise.
Guarded Performance Max
We added brand exclusions and tightened the setup so it stopped harvesting cheap, low-intent traffic.
You do not have a traffic problem, you have a leak problem. Plug the leaks and the same budget produces more leads.
Same budget, far more leads
In three weeks, wasted spend dropped by more than half and qualified leads more than doubled, simply by stopping the budget from going where customers were not.
These numbers are real. We will show you live.
Every result on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.