Case overview
GreenScape Installations specializes in premium lawn care services, including LED lighting and automated sprinkler system installations. They needed help scaling their Traffic and attracting more qualified leads in the Toronto metro area.
The Brief
GreenScape had built a strong reputation through offline referrals but struggled to generate consistent leads online. They wanted to attract more qualified traffic to their service pages and increase bookings—especially for their premium LED lighting and irrigation packages. To achieve this, they partnered with Heureux IT to develop a targeted digital strategy that could convert online interest into real jobs
Our Approach
We ran a localized search campaign targeting specific lawn-related queries like “sprinkler installation Toronto” and “LED lawn lights.” We created tightly themed ad groups and directed traffic to tailored landing pages with trust signals, client photos, and strong CTAs. Using conversion tracking, we adjusted our bids and ad copy based on performance data weekly.
The Results
Since partnering with Heureux IT, GreenScape saw a significant increase in lead flow and job bookings within the first 6 weeks. Their ads began showing up for top searches in the Toronto area, resulting in a surge in both form fills and phone calls. Their cost per lead dropped drastically, and they were able to secure high-value jobs with consistency.
