Case overview
Lawn Logic is a residential lawn care company serving Calgary homeowners with mowing, edging, and seasonal packages. Their goal was to replace referrals with predictable online leads.
The Brief
Lawn Logic needed a scalable lead funnel. They were fully reliant on repeat customers and seasonal foot traffic. Their goal: generate 10+ leads a week online without needing to “hope” for referrals.
Our Approach
We ran a two-tier strategy: a core Search campaign using urgent keywords like “lawn mowing Calgary today,” supported by a Performance Max campaign to capture broader interest. The landing page had social proof, urgent CTAs, and a direct booking option.
The Results
After partnering with Heureux IT, Lawn Logic finally had leads coming in on autopilot. Their phone rang consistently, their weekly slots filled up fast, and they even had to hire additional staff mid-season. The system turned them into a fully booked operation in under 30 days.
