Case overview
Prairie Roots Lawn Care, an eco-friendly lawn care company in Regina, specializes in weed control, organic fertilization, and pet-safe treatments. Before working with Heureux IT, they depended on lead generation platforms like HomeStars and HomeAdvisor, but faced high fees and poor-quality leads. They turned to our lawn care marketing agency for better results through SEO and targeted lawn care advertising that attracts qualified local customers.
The Brief
Prairie Roots was frustrated with paying for shared leads where they had to compete with other companies for the same job. What they really wanted were exclusive leads, full control over their customer acquisition, and a marketing system tailored to their unique focus on organic lawn care. That’s when they approached Heureux IT, looking for a smarter, more effective strategy to generate quality leads without wasting ad spend.
Our Approach
We created a clear, trustworthy campaign centered on their eco-friendly messaging. Ads focused on benefits like “safe for pets and kids” and “chemical-free lawn care.” We added urgency by including seasonal offers (“spring packages now booking”) and emphasized local targeting down to neighborhood level.
The Results
After partnering with Heureux IT, Prairie Roots not only stopped using third-party platforms but saw their best spring season ever. The business closed more jobs than any previous year, all from exclusive leads that came directly through their new ad and landing page funnel.
