Results · Case study
Multi-vertical / Google Ads

What a healthy Google Ads book actually looks like

Not a rescue, the standard. A 50-campaign, multi-currency book held at Quality Score median 7 through checklist discipline.

Industry
Multi-vertical portfolio, ~50 campaigns, ~$60k per month (AU, UK, US)
Services
Google Ads management and monitoring
Timeframe
Standing state, verified monthly
7
Quality Score median
115
Keywords at a perfect 10
84
PMax asset groups, zero poor
$60k
Managed per month
The challenge

The standard, not a rescue

Most audits start from a broken account. This one is the opposite, proof that healthy numbers are not luck but the same audit checklist applied before things break.

Across 50 campaigns in three currencies, the discipline shows up directly in the numbers.

What we did

Three moves, in order

1

Balanced match types on solid pages

Relevant ads on adequate landing pages keep Quality Score high across the whole book.

2

Completed asset groups before launch

No Performance Max goes live until its asset groups are complete, 84 of them with zero poor or incomplete.

3

Monitored the channel split

Ongoing monitoring catches bleed as a line item, for example Search at 2,113 dollars for 74 conversions against YouTube at 627 dollars for 2.

The Heureux approach

Every discipline is the inverse of a documented failure. Healthy books run the audit checklist preventively, not after the leak.

The result

A healthy book, by design

Across roughly 50 campaigns and about 60k dollars a month in three currencies, the book holds a Quality Score median of 7 with 115 keywords at a perfect 10 and 84 PMax asset groups with zero poor or incomplete, kept there by continuous monitoring that catches bleed early.

7
Quality Score median
115
Perfect-10 keywords
$60k/mo
Managed clean
The proof

These numbers are real. We will show you live.

Every figure on this page came from a real account. Book a call and we will screen-share the actual dashboard and walk you through these exact numbers, live, so you know they are real and not a screenshot anyone could fake.

Others: a screenshot you cannot verify
Us: these exact findings, live in the account
See this live on a call

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